The Saddlery Madison: Where History Meets Modern Style

Established in 1907, this four-story industrial loft is more than just a building—it’s a testament to craftsmanship, resilience, and transformation, right in the heart of downtown Madison. Designed by local architect Alvan Small, the red brick façade and open spaces evoke the energy of a city on the rise.

A Legacy of Leather and Innovation

Let’s rewind a bit. Charles (or Carl) Hoebel, born in Hanover, Germany in 1853, made his way to the U.S. as a child and eventually settled in Sun Prairie, Wisconsin. After mastering leatherwork in Madison and Chicago, he returned to open the Madison Saddlery in 1875 alongside George Mack. They didn’t just craft saddles—they created essential products for a world where horses were vital for transportation.

By 1907, the business was booming, and it was time for an upgrade. Enter the iconic building at 313-317 East Wilson Street, featuring cutting-edge innovations for its time, including an electric motor elevator. The Madison Saddlery employed 25 people, serving Wisconsin, Iowa, Minnesota, and Illinois. But as automobiles and tractors became more widespread, demand for saddles and harnesses waned, and the company closed in 1929 following Hoebel’s death.

Reinventing a Madison Landmark

After the saddlery business closed, the building continued its evolution, becoming home to various businesses over the years. From Sylvester Company Wholesale Grocery during WWII to a Ray-O-Vac store, this building has always been a hub of activity.

In 1951, Wolff, Kubly, and Hirsig Hardware took over, using it for storage and service. In 1975, Badger Wholesale Furniture moved in, later becoming Rubin’s Furniture, a name still recognized by many Madison locals. The building grew through the ’70s with additional space, but its original character remained intact.

Preserving the Past, Embracing the Future

Today, The Saddlery Madison is a boutique extended-stay hotel that pays homage to its history while offering modern amenities. Step inside to find preserved red brick walls and original windows that celebrate the building’s industrial roots. Some guest rooms even showcase remnants from past businesses, keeping the connection to its history alive.

A hidden gem? An antique safe door in the basement adds mystery to the space, though guests can only admire it from afar.

More Than Just a Building

What sets The Saddlery Madison apart isn’t just its history—it’s the vibe. This isn’t your typical hotel. It’s a place where the layers of Madison’s past are woven into the experience, all while providing the comfort of modern living. Whether you’re here for business, visiting family, or simply exploring the city, The Saddlery Madison offers an authentic, locally inspired experience.

Situated between Lake Monona and downtown Madison, it’s steps away from some of the city’s best restaurants, bars, and attractions.

Why It Matters

Madison’s rich history is reflected in The Saddlery Madison, one of the few remaining industrial lofts from the early 20th century. Preserving it wasn’t just about saving a building—it was about preserving a piece of Madison’s story.

So, next time you're in Madison, skip the ordinary and experience somewhere with a story to tell. The Saddlery Madison isn’t just a place to stay—it’s an experience.